The force behind Gwyneth Paltrow's Goop and Jessica Alba's Honest Company, the billon-dollar media investor Nicole Quinn has opened up about her company Lightspeed Venture Partners' newest addition to its growing portfolio of e-commerce startups, Lady Gaga's much anticipated, secretive beauty business "Haus Beauty", in a recent interview with The Hollywood Reporter (THR):
"So we're doing something with Lady Gaga" Quinn revealed. She added that the long-run success of the business depends largely on the celebrity's involvement in the process from start to finish. Quinn continued, "asking her many different questions around commitment and time and energy is what actually gave me conviction about the deal because she's so passionate about this. She spends many hours a day calling not just the management team in the company but everybody, discussing the product and having them over to her house to brainstorm".
Quinn also told THR that the talks with Lady Gaga and her team actually started about two years ago.
"So this has been a long time in the making. We invested about six months ago. We're excited for our launch because we have got some absolute superstars as part of this company, people that have true expertise in the area. They know she never does anything half-assed."
Lady Gaga has first filed to trademark her upcoming beauty empire "Haus Beauty" back in February 22, 2018. Foundations, highlighters, bronzers, lipsticks, glosses, eyeshadows, eyeliners as well as fragrances and skincare items such as facial moisturizers, toners, body scrubs, oils and cleansers are among the products that she is expected to launch.
The owner of "Jeffree Star Cosmetics" and beauty influencer Jeffree Star has already expressed his interest in reviewing what "Haus Beauty' has in store for all of us on his YouTube channel with a subscriber count of almost 13 million:
Well, don't say we didn't warn you. Haus Beauty is expected to launch "very soon". Stay tuned.