UPDATE: The release of Haus Beauty has been postponed.
Lady Gaga is gearing up to launch her own cosmetics empire, Haus Beauty, as early as next month. The songstress-turned entrepreneur is expected to debut her beauty line in a boutique at MGM Grand's Park Theatre, late May in Las Vegas, the Las Vegas Review Journal reports, at the same time as the next run of her Enigma and Jazz & Piano Engagement performances.
The Journal reports:
"Sources who are familiar with her plans for the line at the theater report it is the space under construction near the left side facing the venue entrance. That space was previously for all Park MGM headliners’ merchandise, and the construction panels are promoting Aerosmith’s current run at the theater and also upcoming residencies by Bruno Mars, Janet Jackson, Gaga and Cher"
Back in December, Gaga's Ate My Heart company has applied to trademark her highly anticipated Haus Beauty brand with a range of products encompassing makeup and skin care essentials. Very recently, this past Wednesday, a new website HausBeauty.com for Gaga's upcoming beauty line has surfaced online as well as a brand new Haus Beauty YouTube channel featured on Gaga's official YouTube account. Industry publications note that she is eager to follow a similar brand-expanding effort as Rihanna’s successful Fenty Beauty line.
Gaga has previously served as celebrity spokeswoman for M.A.C.'s Viva Glam campaign in 2009 and 2010, developing her very own lipstick and lip gloss shades in efforts to raise funds for AIDS research.
Gaga also launched her signature fragrance, Fame, with COTY in 2012 and her follow-up scent, Eau de Gaga, back in 2014, under the name of Haus Laboratories, whose website is now being redirected to HausBeauty.com.