Exactly 10 years ago on March 15, 2010, Lady Gaga released one of the most iconic and ambitious music videos of our generation: Telephone featuring Beyonce. The music video was directed by Jonas Åkerlund, a Swedish director who has previously worked with Gaga on Paparazzi, and later on John Wayne.
Variety interviewed Åkerlund on his best memories from the day of the shoot and working with Gaga.
You can read excerpts from the interview below:
“Telephone” was a direct sequel to “Paparazzi.” When you were working on “Paparazzi,” did you have an idea of where it would go?
Not really, to be honest. It wasn’t really meant to be a series. I kind of like the idea of putting “to be continued” at the end [laughs], just to make it more exciting. And then that kind of became like, “Oh, wait a minute. Let’s continue.” And then we ended “Telephone” with “to be continued” as well. It’s kind of fun, and it would be cool to have a third one coming.
And the internet has certainly been clamoring for that. Have you ever discussed doing a “Telephone” part 2?
Not really, not really – [pause] yeah, we have actually. I don’t remember what song it was – we started to write it, but then we ended up doing something else.
The “Telephone” shoot was so ambitious, so big-budget. How many days did you spend on set?
We shot the whole thing in two days, which is pretty incredible. It had everything that’s kind of like a production nightmare, with wardrobe changes and car stuff and different locations. So we did one day around that jail, and then we did one day out in the desert. So it was a two-day shoot, and I remember clearly, while running out of time, when Beyonce showed up, and Beyonce and Gaga were practicing, like, literally there on the spot, figuring out the choreography while we were waiting. It was crazy. We were actually meant to shoot Beyonce’s performance part out in the desert, but then we lost daylight, so we improvised and put it in that little weird motel room. It was part of the location, where we were. We shot that whole part, like her speaking on the phone, all that stuff, in that motel room.
What was the casting process like for the actors in the opening prison sequence?
It’s so long ago, but I remember I wanted some bodybuilder girls in there, so we had some of those – you know, just like, rough. And the styling and all that, that’s the fun part with Gaga, because you can do stuff with her that you can’t necessarily do with other artists. She allows you to go fully all the way with stuff, that’s kind of the fun part of it.
Gaga said to me, “I was right on the edge of getting bored with making music videos. MTV was never really good for me. They didn’t like me at MTV, I was always censored, and my ideas were always too ambitious or too big or too long, and they censored me and they cut my stuff.” There was even a point where MTV, like, approved treatments for us. They really controlled what to show in a really horrible way. So Gaga was, like, the first artist that came to me and said, “F— MTV, we can do this, we don’t need them. We can do this all online, on YouTube.” So that kind of made me excited again and realized what music videos could really be about, and the reason why I started music videos – all those things came back to me with her amazing attitude and her ideas and everything.
The video did feel like a rebellion in a lot of ways – the “I told you she didn’t have a d—” line comes to mind, in particular. Whose idea was that?
That was my idea. It wasn’t part of the treatment, I added that as a voiceover in the edit. Right around that time, there was speculation and rumors that, you know, Gaga was not a woman for some reason. And those were just, like, stupid rumors, obviously. And I wanted to make a thing out of it. We did it in the post-production.
After that prison sequence, you have the scene where Gaga and Beyonce officially join forces – Beyonce’s feeding Gaga, and they’re swapping these crazy lines. What were you trying to convey with that scene?
To be honest, I think that we improvised the dialogue. I think we had a few ideas written down, but I think we improvised the dialogue. I’m pretty sure that’s what we did. You know, there’s the whole thing with like, “you kill a cow, you gotta make a burger” and all that stuff. That just came from Gaga. She just made that s— up. I remember we shot a lot more dialogue than we ended up using in the actual video. But we wanted to have dialogue in the beginning, middle, end, to make it more like a short film, I guess, than a music video.
Do you remember how you got the actual Pussy Wagon from “Kill Bill”?
I know exactly how we got that, because we had another car, and then Gaga had a meeting at Quentin’s house, and she sent me a picture and said, “This is in Quentin’s driveway. Do we want it?” And I was like, “Yeah! We want it.” And I think it didn’t run or something, so we had to fix it up. And we fixed it up, and that’s why we ended up using it.
And Quentin was fully okay with it?
Yeah, I mean, thanks to Gaga being at his house, I guess. I would’ve never thought about it, because I remember we already had another car. This was literally, like, a day before the shoot or something.
She takes everything to the next level.
I don’t even think she thinks it is the next level. I think it’s just the way she thinks, the way she sees the world, and that’s what I love about her. For me, making music videos and trying to make an impact and trying to touch people or move people or whatever it is, making memorable images that are supposed to be attached to music, you know, she’s like a dream client. She works harder than most people I work with, and she encourages you to become a little better than you think you are. So that’s, to me, everything I need. It really takes two to tango – I can never make great videos without an artist who wants it, or believes in it, and pushes you.
You worked with Gaga before “Telephone,” and you’ve worked with her since on “John Wayne.” Do you have plans to work with her again as she releases new music?
I don’t know. We have a good thing going, and I show up and do my thing. If I had it my way, for sure. I love her to death. I’ve said it from day one: the first time I saw her play the piano on YouTube, I said, “This is, like, one of the most talented artists I’ve ever seen.” She can do anything she puts her head to, and that’s what she’s doing now. Again, for me as a director, she’s a dream person to work with.
You can read the full interview on Variety here.