Lady Gaga is set to open a 2-day Haus Laboratories pop-up store at the Groove shopping center in Los Angeles next week on December 5 and 6. This will mark the first time the brand shifts from e-commerce to physical retail. Fans and makeup consumers alike will be able to feel and shop the products of the brand which are currently sold exclusively on HausLabs.com and Amazon.
The pop-up shop will reside between the American Girl store and the Pottery Barn Kids store at the Los Angeles Groove, and showcase the Cosmic Love holiday collection that launched online on December 18.
According to Los Angeles Times, the pop-up will include a "full glam room" and offer a chance to meet Lady Gaga's makeup artist and Haus Laboratories global artistry director Sarah Tanno. Tanno is set to be in store, helping the customers with product choices and offering them the tips of a professional makeup artist.
The store will be open from noon to 5:30 pm December 5 and from 10 am to 9 pm December 6.