Lady Gaga's Staples Commercial for Students
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The PSA features the call to action to promote kindness in school and support teachers with the resources they need for a successful classroom.
The PSA highlights DonorsChoose.org – a charity that has helped donors fund more than 25,000 classroom projects for teachers that have positively affected more than 23 million students across the country – and Born This Way Foundation, which was founded by Lady Gaga and her mother, Cynthia Germanotta, to support the wellness of young people and empower them to create a kinder and braver world.
Driven by several sobering statistics, Staples and Lady Gaga have teamed up to promote kindness in schools across the country and ensure that teachers and students have the resources they need for successful classroom learning. According to a report by Sesame Workshop, 86% of teachers (and 70% of parents) admit to worrying often that the world is an unkind place for children. Further, the Education Market Association reports that an estimated 99.5% of public school teachers use their own money to equip their classrooms – frequently at a cost of more than $400 per year.
In support of this mission, Staples also announced that it is making $1 million donations to both DonorsChoose.org and Born This Way Foundation.
“We’re thrilled to team up with Lady Gaga, Born This Way Foundation and DonorsChoose.org to support education and positive classroom experiences nationwide,” said Frank Bifulco, chief marketing officer, Staples. “There’s a correlation between kindness and overall well-being among students, and we’ll work together to create an environment for students that will allow them to flourish and propel them into their bright futures.”