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      HAUS of Metalhead Campaign

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      Release Date: July 11th 2019 Photographer: Joey James Salehi Stylist: Nicola Formichetti


      metalhead 7-11-19.jpgFor the launch of her debut beauty line, Lady Gaga sat behind the camera and modeled one of the debut collections, HAUS of Metalhead. The debut line features 6 different collections, all containing one Glam Attack (liquid to powder all-over shimmer), one RIP Lip Liner, and one Le Riot Lip Gloss.

      Leading to the presale launch, Lady Gaga and Haus Laboratories posted her photos in the Haus of Metalhead collection. Not much is pictured outside of the makeup but the black feathers match the coat she has been wearing recently. 

      Also worn at the Haus Party on July 17th, she wears Oscar de la Renta's "Dyed Shadow Fox Fur with Feather Swirl Embroidery Coat" from the Spring 2019 collection. 

      Made in the USA with fox fur from South Africa, the coat is contructed from strips of black-dyed shadow fox and feather swirl embroidery placed on tulle - a process that takes over 500 hours to complete! The jacket costs a whopping $16,500 but is now sold out.

      Her makeup is the HAUS of Metalhead collection, sold in a complete set for $49 here. It consists of Glam Attack in "Biker," a gunmetal with silver pearl, RIP Lip Liner in "Ride," a midtone rose, and Le Riot Lip Gloss in "Blaze," a rose gloss. Each piece is also paired in a duo available only for a limited time on HausLabs.com!

      By Terran Warden

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