Release Date: July 9th 2019 Filmed by: Daniel Sannwald Styled by: Nicola Formichetti
Lady Gaga's next look in the first campaign teaser features slicked back hair to showcase her makeup but is so incredible, it has become the main promotional photo for HUS LABORATORIES - featured all over Amazon during the Prime Day launch!
The photo is from the neck up and begins with an incredible pair of earrings from Rinaldy Yundari who she has worn previously - most notably for her Jazz and Piano residency in Las Vegas. The diamond pave earrings feature interlocking hoops that drop down between two and three inches.
Yundari took to both his Instagram and his label's to announce the earrings were his design as well as Yundari's PR company however, the earrings are not photographed on his social media or website.
Next, she wears a beautiful neckpiece from Lory Sun Artistry, who she wore a headpiece from in the first look of the campaign. This self-taught, Romanian designer is known for her Avant Garde headpieces and corsets and this neckpiece sure is as well!
The neckpiece is made of shining chrome and finished with an outline of intricate floral borders. It is featured on Lory Sun's website with matching nipple pasties and a couture corset but LG opted for just the neck. It is not available for purchase but inquires can be made by emailing [email protected]
In the full length behind-the-scenes video, released when presale began, the full outfit can finally be seen! While it is not photographed, she wears look 15 from French fashion house On Aura Tout Vu's Spring 2018 collection. The deep V-neck dress is made with long sleeves and a simple skirt with black silk however, it is uniquely finished with extremely structured shoulders. To me, the structures resemble futuristic butterfly wings.
Unfortunately, this celebrity favorite company does not have an online store. Purchases can only be made by visiting showrooms or by calling the showroom. A full list of locations and phone numbers can be found here.
Stay tuned - we've got the details on every single look from every model in the campaign coming soon!
By Terran Warden