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      HAUS LABORATORIES Intro Campaign Look 2

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      Release Date: July 9th 2019 Filmed by: Daniel Sannwald Styled by: Nicola Formichetti


      Haus Labs look 2.jpgLady Gaga is launching her long awaited beauty line, HAUS LABORATORIES, on Monday July 15th! The beauty line will launch this September with six special sets curated by Lady Gaga herself containing 1 Glam Attack - an all-over liquid shimmer powder - 1 RIP Line Liner - a creamy, demi-matte, highly pigmented lip pencil - and 1 Le Riot Lip Gloss.

      To announce HAUS LABORATORIES, Lady Gaga released a one-minute introduction teaser declaring this is "our Haus, your rules" as she showed the world her dream for the line. A world of inclusivity, a world of authenticity, a world of liberation.

      Beneath her first look, you can see her second look peaking through, and glimpses of her strutting and dancing in it are spread throughout the film. 

      Lady Gaga wears the "Sleeveless Bodysuit" from her go-to latex company, Vex Clothing. Handmade in England with .5mm black latex, the classic sleeveless bodysuit is finished with a back zipper. It is available in dozens of different colors, like red as worn by Kylie Jenner previously, for only $175 here!

      On top of her bodysuit, Lady Gaga added Vex Clothing's "Concave Corset" in matching black latex. It is a classic under-bust latex corset made in heavy weight 1.05mm latex imported from England with steel boning. It is again available in dozens of different colors for $430 here but they suggest ordering four inches smaller than your waist size.

      Her shoes were never shown in the teaser and she kept it simple without adding any jewelry.

      Watch the first campaign teaser for HAUS LABORATORIES and get ready to make your preorders, starting Monday July 15th on HausLabs.com!

      Stay tuned - we've got the details on every single look from every model in the campaign coming soon!

      By Terran Warden

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